A marketing budget of $1.8 million for 2016, attributed to 24option, a leading binary options trading technology provider and brokerage operated under Rodeler LTD, was mentioned in an article by Italian media Engage.it as described by the advertising agency Admobsphere – which was again entrusted to help 24option with its marketing spend.
Admobsphere Managing Director, Sylvia Sabbadini, was quoted (translated from Italian) in the article: “In May, 24Option, which was already a customer for the activities in performance, decided to expand the collaboration with our agency also to offline communication, which provides a mix of advertisements, partnerships and events.”
“For some time we have followed the online communications of 24option: we were to accompany the launch of the platform in our country three years ago and we helped them to make Italy one of the target markets, together with Germany, the UK and France.”
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With offices in Milan, New York and Tel Aviv, Admobsphere was founded seven years ago and the expansion of its deal with 24option was described as confirming its own growth as the firm expects to close 2016 with a 30% increase in revenue growth, as explained in the article.
Admosphere apparently has a new platform that allows it to boost its video content with a call-to-action number, and other interactive features within the platform, through its delivery of TV, web and radio marketing-related content.
According to people familiar with the matter, the confirmed budget was for the European football championship that was awarded to Admobsphere, and a portion of the yearly budget for 24Options’ marketing activities in Italy that the agency will handle.
The news follows as 24option had recently extended its sponsorship as an official partner with Juventus Football Club, as covered by Finance Magnates in a related article at the end of last month.