Nothing in trading is independent- trading connects every portion of a business together into one large and complicated web.
FM
This guest article was written by Divisa Capital’s Ryan Gagne, an FX market veteran, with over 15 years of experience working with some of the market leaders in FX such as State Street Global Link, Hotspot FXi, FX Bridge, Alpari, and currently with Divisa Capital. His experience has positioned him on the front line of e-FX trading consultation to global banks, institutional money managers, and leveraged hedge funds as well as proprietary, corporate and retail trading firms.
There are a number of benefits that come from aggregating single stream FX liquidity providers onto a single book. Since FX is an over the counter (OTC) market, there is no central exchange or marketplace for all deals to be executed and pricing varies from provider to provider as well as customer to customer.
Some of the benefits of aggregating liquidity providers are: a convergence or tightening of spreads, availability of more liquidity at a particular rate, and an overall improvement of liquidity coverage over regional providers.
Commercial Builds or DIY
For nearly the past decade and a half there have been several commercially available systems that in addition to other features can aggregate any number of application program interface (API) FX liquidity feeds. Regardless of the provider- bank, broker or market maker- provided they have an API, typically in FIX or Java based languages/protocols, a commercial aggregator can be programmed to culminate these feeds together to assemble a liquidity book.
Additionally, any firm may, as many already have, code these same feeds together into their own 'homegrown' book. There may be some advantages to a DIYmodel. Whether it be a more tailor made fit to that firm’s individual needs or an expectation of savings, time or financial, one challenge for many in this build is resources- both technical and financial.
ECN Aggregation
Another way to get to a quicker (and in most cases substantial) source of aggregated liquidity without the labor of building or buying an internal aggregator is to make use of an electronic communication network (ECN) type solution. An ECN does the aggregation for you, collecting price streams via an API and creating their own liquidity book. In some cases, an end user ('taker') in addition to buying or selling directly with a liquidity provider (LP), may be able to post bids and offers and passively trade and become a part of the liquidity book.
With a number of available ECN type platforms available, there are always differences between each platform. Whether it is the fleet of LPs making up that book, the available order types, methods to connect (i.e. API FIX, 4.2, 4.4, Java, etc.), regional matching engine locations, no two ECNs are exactly the same.
The 'Super Aggregator'
Ryan Gagne, Divisa Capital
It begs the question (which many have sought to find the answer to)- “should I build or buy an aggregator and include one or more aggregated ECN type systems into the mix too, creating a SUPER aggregator?”
At an elementary level, it makes total sense. Pile up as much liquidity as possible, attempt to tighten the spread to near zero and create the 'super aggregator'. Have the best of the best in all pairs and minimize the cost to trade as best as possible.
But what is the cost, hard dollar and soft dollar speaking? What will it cost you to build such a beast, in time, resources, IT, staff, and from your pocket? None of this will be cheap- don’t be fooled into thinking it will be- and at the end of the day, is it worth it?
In many cases people will admit, sadly no, it was not worth the venture of months of efforts, hours of meetings with LPs and thousands of dollars of spent on IT.
Super Aggravation
So you’ve gone and piled a bunch of LPs together onto an internal aggregator, virtually speaking. You have some single bank LPs, a couple of ECN type feeds, maybe even a non-bank LP or two. Coupled with this, you have some deposits at some of the banks directly to get those feeds, you have secured a prime brokerage account for access to the ECN and the non-bank feeds, congratulations. You have spent the better part of several months’ worth of effort to accomplish this task, countless dollars in manpower, technology spends, travel in some cases too. And now what…
Now you have your aggregator, you have a deep and flowing book of rates for your team to trade on. You have high hopes for a low reject rate, minimal slippage, tight spreads and global coverage for your FX trading team. Fantastic!
Guess what else you have? Management... management of the aggregation system, the connections, the quality of the pricing (i.e. the spreads, the slippage, the rejection ratio), potential issues of double hits to some of your LPs, managing collateral over several clearing accounts, the piling up of positions at a particular provider and these are just the tip of the iceberg. Don’t forget the staff that it takes to keep all of this running that you have brought in, they too need to be managed.
Point is; it is not as simple as it may look.
The Dreaded Double Hitting
A moment ago, this was mentioned as a potential issue when employing an aggregation system. Simply put, this occurs when a trading firm systematically puts more than one feed into the same aggregator whereas the LP is present in both. For example the trading firm receives a price feed from 'Bank A' and 'Bank A' also contributes a rate feed to 'ECN XYZ', and that client executes on both feeds simultaneously.
The end result is the LP has too many executions at a price at the same time. Even though the LP showed a rate on more than one venue, it is the end trader’s fault for doing so. LPs show dozens of venues the same rate simultaneously, however, their expectation is that execution will be less than offered. LPs make use of ECNs to distribute rates and they have an expectation of little to no rate duplicity.
So how do you manage this? Well, in most cases, you have to go back to the ECN provider and negotiate out that LP from the ECN’s book. Does it solve the problem? Short term yes, long term, possibly no. At a minimum, you now have to trade more with less on the ECN if there is a volume discount tied to the commission charge with that ECN. Consequently, your trading costs may not decrease.
The Hidden Risks Cost Money
I noted some very large and potentially dangerous risks that can arise from aggregating multiple platforms. Two of the largest and yet hidden risks that trading firms can face at some point in time are; collateral management and position management.
Managing the firm’s collateral if it gets spread over multiple providers can be a lion sized task. With open and closed daily profits and losses being accounted for, funds need to not only be reconciled, they may need to be moved from place to place, or should I say, provider to provider. Wiring funds from firm to firm or account to account is not a low cost exercise. Staffing the trading firm so they can manage this effectively is also the second hidden cost. The question 'is it worth it?' will be asked.
Additionally, what about the positions that are massing at a particular LP venue? Only in a perfect world would corresponding buys and sells offset in the same trading account and unfortunately, this world is not perfect. So what is a firm to do?
Simple, they have to manage this, they have to staff it with someone who can reconcile the positions out and then execute offsetting trades when exposures reach a level that starts to become a problem. “What kind of problem?” one might ask. Well, a problem that further complicates the aforementioned collateral at the corresponding LPs.
See, nothing is an independent situation, trading connects basically every portion of a business together into one large and complicated web. A web that, if not managed well, will tangle and tie a business down to its demise.
So what’s the Solution?
Since no one shoe fits all feet, no one solution will there be for every situation. Each and every firm that ventures into an aggregated solution must analyze and strategize how they plan to solve their particular solution. In some cases, a single integrated LP platform may be the best fit for their needs. Other firms may need to seek out a large number of LPs, aggregated platforms, as well as single source LPs, and jam it all together into one large monster homegrown aggregated beast.
To each his own, just look before you leap…
This guest article was written by Divisa Capital’s Ryan Gagne, an FX market veteran, with over 15 years of experience working with some of the market leaders in FX such as State Street Global Link, Hotspot FXi, FX Bridge, Alpari, and currently with Divisa Capital. His experience has positioned him on the front line of e-FX trading consultation to global banks, institutional money managers, and leveraged hedge funds as well as proprietary, corporate and retail trading firms.
There are a number of benefits that come from aggregating single stream FX liquidity providers onto a single book. Since FX is an over the counter (OTC) market, there is no central exchange or marketplace for all deals to be executed and pricing varies from provider to provider as well as customer to customer.
Some of the benefits of aggregating liquidity providers are: a convergence or tightening of spreads, availability of more liquidity at a particular rate, and an overall improvement of liquidity coverage over regional providers.
Commercial Builds or DIY
For nearly the past decade and a half there have been several commercially available systems that in addition to other features can aggregate any number of application program interface (API) FX liquidity feeds. Regardless of the provider- bank, broker or market maker- provided they have an API, typically in FIX or Java based languages/protocols, a commercial aggregator can be programmed to culminate these feeds together to assemble a liquidity book.
Additionally, any firm may, as many already have, code these same feeds together into their own 'homegrown' book. There may be some advantages to a DIYmodel. Whether it be a more tailor made fit to that firm’s individual needs or an expectation of savings, time or financial, one challenge for many in this build is resources- both technical and financial.
ECN Aggregation
Another way to get to a quicker (and in most cases substantial) source of aggregated liquidity without the labor of building or buying an internal aggregator is to make use of an electronic communication network (ECN) type solution. An ECN does the aggregation for you, collecting price streams via an API and creating their own liquidity book. In some cases, an end user ('taker') in addition to buying or selling directly with a liquidity provider (LP), may be able to post bids and offers and passively trade and become a part of the liquidity book.
With a number of available ECN type platforms available, there are always differences between each platform. Whether it is the fleet of LPs making up that book, the available order types, methods to connect (i.e. API FIX, 4.2, 4.4, Java, etc.), regional matching engine locations, no two ECNs are exactly the same.
The 'Super Aggregator'
Ryan Gagne, Divisa Capital
It begs the question (which many have sought to find the answer to)- “should I build or buy an aggregator and include one or more aggregated ECN type systems into the mix too, creating a SUPER aggregator?”
At an elementary level, it makes total sense. Pile up as much liquidity as possible, attempt to tighten the spread to near zero and create the 'super aggregator'. Have the best of the best in all pairs and minimize the cost to trade as best as possible.
But what is the cost, hard dollar and soft dollar speaking? What will it cost you to build such a beast, in time, resources, IT, staff, and from your pocket? None of this will be cheap- don’t be fooled into thinking it will be- and at the end of the day, is it worth it?
In many cases people will admit, sadly no, it was not worth the venture of months of efforts, hours of meetings with LPs and thousands of dollars of spent on IT.
Super Aggravation
So you’ve gone and piled a bunch of LPs together onto an internal aggregator, virtually speaking. You have some single bank LPs, a couple of ECN type feeds, maybe even a non-bank LP or two. Coupled with this, you have some deposits at some of the banks directly to get those feeds, you have secured a prime brokerage account for access to the ECN and the non-bank feeds, congratulations. You have spent the better part of several months’ worth of effort to accomplish this task, countless dollars in manpower, technology spends, travel in some cases too. And now what…
Now you have your aggregator, you have a deep and flowing book of rates for your team to trade on. You have high hopes for a low reject rate, minimal slippage, tight spreads and global coverage for your FX trading team. Fantastic!
Guess what else you have? Management... management of the aggregation system, the connections, the quality of the pricing (i.e. the spreads, the slippage, the rejection ratio), potential issues of double hits to some of your LPs, managing collateral over several clearing accounts, the piling up of positions at a particular provider and these are just the tip of the iceberg. Don’t forget the staff that it takes to keep all of this running that you have brought in, they too need to be managed.
Point is; it is not as simple as it may look.
The Dreaded Double Hitting
A moment ago, this was mentioned as a potential issue when employing an aggregation system. Simply put, this occurs when a trading firm systematically puts more than one feed into the same aggregator whereas the LP is present in both. For example the trading firm receives a price feed from 'Bank A' and 'Bank A' also contributes a rate feed to 'ECN XYZ', and that client executes on both feeds simultaneously.
The end result is the LP has too many executions at a price at the same time. Even though the LP showed a rate on more than one venue, it is the end trader’s fault for doing so. LPs show dozens of venues the same rate simultaneously, however, their expectation is that execution will be less than offered. LPs make use of ECNs to distribute rates and they have an expectation of little to no rate duplicity.
So how do you manage this? Well, in most cases, you have to go back to the ECN provider and negotiate out that LP from the ECN’s book. Does it solve the problem? Short term yes, long term, possibly no. At a minimum, you now have to trade more with less on the ECN if there is a volume discount tied to the commission charge with that ECN. Consequently, your trading costs may not decrease.
The Hidden Risks Cost Money
I noted some very large and potentially dangerous risks that can arise from aggregating multiple platforms. Two of the largest and yet hidden risks that trading firms can face at some point in time are; collateral management and position management.
Managing the firm’s collateral if it gets spread over multiple providers can be a lion sized task. With open and closed daily profits and losses being accounted for, funds need to not only be reconciled, they may need to be moved from place to place, or should I say, provider to provider. Wiring funds from firm to firm or account to account is not a low cost exercise. Staffing the trading firm so they can manage this effectively is also the second hidden cost. The question 'is it worth it?' will be asked.
Additionally, what about the positions that are massing at a particular LP venue? Only in a perfect world would corresponding buys and sells offset in the same trading account and unfortunately, this world is not perfect. So what is a firm to do?
Simple, they have to manage this, they have to staff it with someone who can reconcile the positions out and then execute offsetting trades when exposures reach a level that starts to become a problem. “What kind of problem?” one might ask. Well, a problem that further complicates the aforementioned collateral at the corresponding LPs.
See, nothing is an independent situation, trading connects basically every portion of a business together into one large and complicated web. A web that, if not managed well, will tangle and tie a business down to its demise.
So what’s the Solution?
Since no one shoe fits all feet, no one solution will there be for every situation. Each and every firm that ventures into an aggregated solution must analyze and strategize how they plan to solve their particular solution. In some cases, a single integrated LP platform may be the best fit for their needs. Other firms may need to seek out a large number of LPs, aggregated platforms, as well as single source LPs, and jam it all together into one large monster homegrown aggregated beast.
Retail and Institutional Demand Drives Britannia’s LME Membership Following Leadership Hires
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Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
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In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market.
We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
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Builder | Adviser | Fintech Writer | Product Strategist
In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market.
We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
Interview with Jas Shah
Builder | Adviser | Fintech Writer | Product Strategist
In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market.
We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
Interview with Jas Shah
Builder | Adviser | Fintech Writer | Product Strategist
In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market.
We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
Interview with Jas Shah
Builder | Adviser | Fintech Writer | Product Strategist
In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
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We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
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Vitalii Bulynin Talks About Versus Trade, New Pairs, and Big Plans
Vitalii Bulynin Talks About Versus Trade, New Pairs, and Big Plans
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Vitalii Bulynin Talks About Versus Trade, New Pairs, and Big Plans
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He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
Watch the whole talk to learn more about how Versus Trade works and where it is heading.
#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
In this interview, Versus Trade Co-Founder Vitalii Bulynin explains how the company got its license fast, why its trading pairs are fresh and fun, and what the team will build next.
He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
Watch the whole talk to learn more about how Versus Trade works and where it is heading.
#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
In this interview, Versus Trade Co-Founder Vitalii Bulynin explains how the company got its license fast, why its trading pairs are fresh and fun, and what the team will build next.
He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
Watch the whole talk to learn more about how Versus Trade works and where it is heading.
#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
In this interview, Versus Trade Co-Founder Vitalii Bulynin explains how the company got its license fast, why its trading pairs are fresh and fun, and what the team will build next.
He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
Watch the whole talk to learn more about how Versus Trade works and where it is heading.
#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
In this interview, Versus Trade Co-Founder Vitalii Bulynin explains how the company got its license fast, why its trading pairs are fresh and fun, and what the team will build next.
He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
Watch the whole talk to learn more about how Versus Trade works and where it is heading.
#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
In this interview, Versus Trade Co-Founder Vitalii Bulynin explains how the company got its license fast, why its trading pairs are fresh and fun, and what the team will build next.
He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
Watch the whole talk to learn more about how Versus Trade works and where it is heading.
#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Fail Better Trading Tech to Tackle Industry Risks
Fail Better Trading Tech to Tackle Industry Risks
Fail Better Trading Tech to Tackle Industry Risks
Fail Better Trading Tech to Tackle Industry Risks
Fail Better Trading Tech to Tackle Industry Risks
Fail Better Trading Tech to Tackle Industry Risks
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official