Brand Building Binary Options Style – bforex Partners with TRADOLOGIC
- Binary options provider Tradologic has announced that it has signed a partnership with brokerage operator bforex. Under terms of the deal, Tradologic will power twenty binary options broker brands for bforex.
Binary options provider Tradologic has announced that it has signed a partnership with brokerage operator bforex. Under terms of the deal, Tradologic will power twenty binary options broker brands for bforex. The first of the proposed twenty brands, Live Options, launched this week. For Tradologic, it’s a pretty sizeable deal if bforex does go ahead and initiate twenty separate brands. But it remains to be seen how many brands will actually be launched.
The deal is interesting on two accounts. First, it continues to follow the trend of Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi brokers entering the binary options business. For many brokers it’s a natural move as it simply becomes a new product that they can market to their existing client base and Leverage Leverage In financial trading, leverage is a loan supplied by a broker, which facilitates a trader in being able to control a relatively large amount of money with a significantly lesser initial investment. Leverage therefore allows traders to make a much greater return on investment compared to trading without any leverage. Traders seek to make a profit from movements in financial markets, such as stocks and currencies.Trading without any leverage would greatly diminish the potential rewards, so traders In financial trading, leverage is a loan supplied by a broker, which facilitates a trader in being able to control a relatively large amount of money with a significantly lesser initial investment. Leverage therefore allows traders to make a much greater return on investment compared to trading without any leverage. Traders seek to make a profit from movements in financial markets, such as stocks and currencies.Trading without any leverage would greatly diminish the potential rewards, so traders their existing sales and marketing teams. Second, the sheer number of proposed brands sheds light on how broker operators are viewing binary options.
With many forex broker founders having their roots from the gaming industry, many have tried to replicate their online gambling success in forex. This meant utilizing a strategy that revolved around aggressive marketing and affiliate deals. In addition, launching multiple brands that would be marketed to different regions and client types, while utilizing the same sales and support infrastructure. However, while this strategy works for the gaming industry through white labeling similar software systems, within forex it is tougher. For one, forex is a financial product, and building a brand means creating trust in the market. As a result, company longevity and regulation is an important factor. (These points exist in gaming as well, but to a lesser extent) Therefore, there is value in focusing on building one broker rather than marketing multiple brands.
With binary options entering the arena in the last two years, it has opened the door again to launch a similar business to that of the gaming industry. Also, with gaming ads restricted on Google Adwords, binary options offers a ‘backdoor’ method for luring similar type customers. For this reason, many binary options platform providers initially referred to themselves as financial betting firms.
As a result, there are two streams of business models taking place. On one side are operators such as 24Option, AnyOption, and Banc de Binary, that are aiming to build up their business using the traditional brokerage model and focusing on establishing one main brand. On the other hand, the Tradologic/bforex deal represents the other side of the coin which more closely resembles the online gaming world. For vendors supporting the industry, this means catering products to fit the needs of each type of operator.
Binary options provider Tradologic has announced that it has signed a partnership with brokerage operator bforex. Under terms of the deal, Tradologic will power twenty binary options broker brands for bforex. The first of the proposed twenty brands, Live Options, launched this week. For Tradologic, it’s a pretty sizeable deal if bforex does go ahead and initiate twenty separate brands. But it remains to be seen how many brands will actually be launched.
The deal is interesting on two accounts. First, it continues to follow the trend of Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi brokers entering the binary options business. For many brokers it’s a natural move as it simply becomes a new product that they can market to their existing client base and Leverage Leverage In financial trading, leverage is a loan supplied by a broker, which facilitates a trader in being able to control a relatively large amount of money with a significantly lesser initial investment. Leverage therefore allows traders to make a much greater return on investment compared to trading without any leverage. Traders seek to make a profit from movements in financial markets, such as stocks and currencies.Trading without any leverage would greatly diminish the potential rewards, so traders In financial trading, leverage is a loan supplied by a broker, which facilitates a trader in being able to control a relatively large amount of money with a significantly lesser initial investment. Leverage therefore allows traders to make a much greater return on investment compared to trading without any leverage. Traders seek to make a profit from movements in financial markets, such as stocks and currencies.Trading without any leverage would greatly diminish the potential rewards, so traders their existing sales and marketing teams. Second, the sheer number of proposed brands sheds light on how broker operators are viewing binary options.
With many forex broker founders having their roots from the gaming industry, many have tried to replicate their online gambling success in forex. This meant utilizing a strategy that revolved around aggressive marketing and affiliate deals. In addition, launching multiple brands that would be marketed to different regions and client types, while utilizing the same sales and support infrastructure. However, while this strategy works for the gaming industry through white labeling similar software systems, within forex it is tougher. For one, forex is a financial product, and building a brand means creating trust in the market. As a result, company longevity and regulation is an important factor. (These points exist in gaming as well, but to a lesser extent) Therefore, there is value in focusing on building one broker rather than marketing multiple brands.
With binary options entering the arena in the last two years, it has opened the door again to launch a similar business to that of the gaming industry. Also, with gaming ads restricted on Google Adwords, binary options offers a ‘backdoor’ method for luring similar type customers. For this reason, many binary options platform providers initially referred to themselves as financial betting firms.
As a result, there are two streams of business models taking place. On one side are operators such as 24Option, AnyOption, and Banc de Binary, that are aiming to build up their business using the traditional brokerage model and focusing on establishing one main brand. On the other hand, the Tradologic/bforex deal represents the other side of the coin which more closely resembles the online gaming world. For vendors supporting the industry, this means catering products to fit the needs of each type of operator.