The Floor Set to Expand Internationally, Starting in a Major Asian Capital

Following Bancor, The Floor will be pursuing a strategic path to nurture new ventures in the global blockchain space.

The Floor is a fintech hub dedicated to connecting Israeli startups with global financial institutions, located inside the Tel Aviv Stock Exchange building. On Thursday, June 29th, it celebrated its first year of operation together with 250 fintech investors and entrepreneurs from around the world.

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During this first year The Floor has orchestrated collaborations for fifteen startups, two of which already have their solutions in production, and three of which have secured strategic investments.  One startup that The Floor is collaborating with is Bancor, famous for its massive ICO, which raised about $150 million in less than three hours.

Guy Ben Artzi, CEO of Bancor, said: ​“When we were starting off in the summer of 2016, we had a good vision for what we wanted to do, but we didn’t have a clear path on how to get from ‘A’ to ‘B.’ One of the things we really liked about working with The Floor was that we were able to get access to a lot of great consultants who helped us think through some of our problems as we worked out the optimal path to achieve our objectives.”

Cheered by the success of Bancor, The Floor decided that it will be pursuing a strategic path to nurture new ventures that are building technologies in the global blockchain space.

Gil Devora

Gil Devora, Director and co-founder of The Floor, expands on future plans: “As we develop our model, we have seen a growing interest to take the model globally and provide another footprint outside of Israel. In the last year, The Floor has become a role model for bringing innovation to the financial sector. Next year will be an amazing one, we look forward to taking the next step in becoming a global innovation center, a FinTech powerhouse.”

The Floor’s goal to expand will be realized in the coming years, as it announces plans to replicate its model internationally, starting in a major Asian capital.

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